The Stranger Books


Commerce – V TYBCOM Semester V

(1 customer review)


Commerce V


Semester V

1. Introduction to Marketing (12 Lec.)


l Marketing, Concept, Features, Importance, Functions, Evolution, Strategic v/s. Traditional Marketing


l Marketing Research – Concept, Features, Process


Marketing Information System – Concept, Components


Data Mining – Concept, Importance


l Consumer Behaviour – Concept, Factors Influencing Consumer Behaviour


Market Segmentation – Concept, Benefits, Bases of Market Segmentation


Customer Relationship Management – Concept, Techniques


Market Targeting – Concept, Five Patterns of Target Market Selection


2. Marketing Decisions – I (11 Lec.)


l Marketing Mix – Concept


Product – Product Decision Areas


Product Life Cycle – Concept, Managing Stages of PLC


Branding – Concept, Components


Brand Equity – Concept, Factors Influencing Brand Equity


l Packaging – Concept, Essentials of a Good Package


Product Positioning – Concept, Strategies of Product Positioning


Service Positioning – Importance and Challenges


l Pricing – Concept, Objectives, Factors Influencing Pricing, Pricing Strategies

3. Marketing Decisions – II (11 Lec.)


l Physical Distribution – Concept, Factors Influencing Physical Distribution, Marketing Channels (Traditional and Contemporary Channels)


Supply Chain Management – Concept, Components of SCM


l Promotion – Concept, Importance, Elements of Promotion Mix


Integrated Marketing Communication (IMC) – Concept, Scope, Importance


l Sales Management – Concept, Components, Emerging Trends in Selling


Personal Selling – Concept, Process of Personal Selling, Skill sets required for Effective Selling


4. Key Marketing Dimensions  (11 Lec.)


l Marketing Ethics – Concept, Unethical Practices in Marketing, General Role of Consumer Organisations


Competitive Strategies for Market Leader, Market Challenger, Market Follower and Market Nicher Marketing Ethics


l Rural Marketing – Concept, Features of Indian Rural Market, Strategies For Effective Rural Marketing


Digital Marketing – Concept, Trends in Digital Marketing


Green Marketing – Concept, Importance


l Challenges Faced by Marketing Managers in 21st Century


Careers in Marketing – Skill sets required for Effective Marketing


Factors contributing to Success of Brands in India with Suitable Examples


Reasons for Failure of Brands in India with Suitable Examples




Additional Information

BOARDMaharashtra State Board
AUTHORMichael Vaz, Aurora Vaz
PUBLISHERManan Prakashan
SUBJECTCommerce V TYBCOM Semester V


1 review for Commerce – V TYBCOM Semester V

  1. Harpreet Kaur

    Jaspreet Kaur (verified owner)

    The book was in great condition

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