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Commerce – V TYBCOM Semester V

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105.00140.00

Commerce V

TYBCOM

Semester V

1. Introduction to Marketing (12 Lec.)

 

l Marketing, Concept, Features, Importance, Functions, Evolution, Strategic v/s. Traditional Marketing

 

l Marketing Research – Concept, Features, Process

 

Marketing Information System – Concept, Components

 

Data Mining – Concept, Importance

 

l Consumer Behaviour – Concept, Factors Influencing Consumer Behaviour

 

Market Segmentation – Concept, Benefits, Bases of Market Segmentation

 

Customer Relationship Management – Concept, Techniques

 

Market Targeting – Concept, Five Patterns of Target Market Selection

 

2. Marketing Decisions – I (11 Lec.)

 

l Marketing Mix – Concept

 

Product – Product Decision Areas

 

Product Life Cycle – Concept, Managing Stages of PLC

 

Branding – Concept, Components

 

Brand Equity – Concept, Factors Influencing Brand Equity

 

l Packaging – Concept, Essentials of a Good Package

 

Product Positioning – Concept, Strategies of Product Positioning

 

Service Positioning – Importance and Challenges

 

l Pricing – Concept, Objectives, Factors Influencing Pricing, Pricing Strategies

3. Marketing Decisions – II (11 Lec.)

 

l Physical Distribution – Concept, Factors Influencing Physical Distribution, Marketing Channels (Traditional and Contemporary Channels)

 

Supply Chain Management – Concept, Components of SCM

 

l Promotion – Concept, Importance, Elements of Promotion Mix

 

Integrated Marketing Communication (IMC) – Concept, Scope, Importance

 

l Sales Management – Concept, Components, Emerging Trends in Selling

 

Personal Selling – Concept, Process of Personal Selling, Skill sets required for Effective Selling

 

4. Key Marketing Dimensions  (11 Lec.)

 

l Marketing Ethics – Concept, Unethical Practices in Marketing, General Role of Consumer Organisations

 

Competitive Strategies for Market Leader, Market Challenger, Market Follower and Market Nicher Marketing Ethics

 

l Rural Marketing – Concept, Features of Indian Rural Market, Strategies For Effective Rural Marketing

 

Digital Marketing – Concept, Trends in Digital Marketing

 

Green Marketing – Concept, Importance

 

l Challenges Faced by Marketing Managers in 21st Century

 

Careers in Marketing – Skill sets required for Effective Marketing

 

Factors contributing to Success of Brands in India with Suitable Examples

 

Reasons for Failure of Brands in India with Suitable Examples

 

 

 

Additional Information

BOARDMaharashtra State Board
ISBN978-93-88626-59-0
AUTHORMichael Vaz, Aurora Vaz
PUBLISHERManan Prakashan
EDAll
PAGES256
SUBJECTCommerce V TYBCOM Semester V
LANGUAGEEnglish
BOOK QUALITY

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1 review for Commerce – V TYBCOM Semester V

  1. Harpreet Kaur

    Jaspreet Kaur (verified owner)

    The book was in great condition

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