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Business Communication FYBCOM – II Semester II Manan Prakashan


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Business Communication FYBCOM – II
FYBCOM Semester II Manan Prakashan
Unit 1 : Group Communication
1. Interviews :
Group Discussion, Preparing for an Interview
Types of Interviews – Selection, Appraisal, Grievance, Exit, Online
2. Meetings :
Need and Importance of Meetings, Conduct of Meeting and Group Dynamics
Role of the Chairperson, Role of the Participants
Drafting of Notice, Agenda and Resolutions
Types of Secretaries – Company Secretary / Private Secretary, Functions of Secretaries (only to be discussed and not to be assessed)
3. Committees and Conferences :
Importance & Types of Committees,
Meaning and Importance of Conference
Organizing a Conference
Modern Methods : Skype & Webinar
4. Public Relations :
Meaning, Functions of PR Department
External and Internal Measures of PR
Crisis Management, Press Release
Unit 2 : Business Correspondence
1. Trade Letters :
Letters of Inquiry, Letters of Complaints, Claims, Adjustments,
Sales Letters, Promotional Leaflets and Fliers,
Consumer Grievance Redreesed Letters,
Letters under Right to Information (RTI) Act
Unit 3 : Language and Writing Skills
1. Reports and Business Proposals :
Parts, Types, Feasibility Reports, Investigative Reports,
Drafting of Business Proposals
2. Summarisation :
Identification of main and supporting / sub points, Presenting these in cohesive manner.
3. Tutorial Activities : Group Discussion, Book Reviews, Mock Interviews

Additional Information


BOARD Mumbai University
ISBN 978-93-89293-32-6
AUTHOR Mulgaonkar, Waradkar, Bapat, Chakravarty
PUBLISHER Manan Prakashan
ED Fourth
SUBJECT Business Communication FYBCOM

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