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Business Planning and Entrepreneurial Management SYBMS Semester III Manan Prakashan


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Business Planning and Entrepreneurial Management SYBMS
Semester III Manan Prakashan


1. Foundations of Entrepreneurship Development (15 Lec.)
l Foundations of Entrepreneurship Development : Concept and Need of Entrepreneurship Development
Definition of Entrepreneur, Entrepreneurship,
Importance and significance of growth of entrepreneurial activities
Characteristics and qualities of entrepreneur
l Theories of Entrepreneurship :
Innovation Theory by Schumpeter & Imitating
Theory of High Achievement by McClelland
X – Efficiency Theory by Leibenstein
Theory of Profit by Knight
Theory of Social change by Everett Hagen
l External Influences on Entrepreneurship Development : Socio-Cultural, Political, Economical, Personal.
Role of Entrepreneurial Culture in Entrepreneurship Development.
2. Types and Classification of Entrepreneurs (15 Lec.)
l Intrapreneur – Concept and Development of Intrapreneurship
l Women Entrepreneur – concept, development and problems faced by Women Entrepreneurs, Development of Women Entrepreneurs with reference to Self Help Group
l Social entrepreneurship – concept, development of Social entrepreneurship in India. Importance and Social responsibility of NGO’s.
l Entrepreneurial development Program (EDP) – concept, factor influencing EDP. Option available to Entrepreneur. (Ancillarisation, BPO, Franchise, M&A)
3. Entrepreneur Project Development & Business Plan (15 Lec.)
l Innovation, Invention, Creativity, Business Idea, Opportunities through change
l Idea generation – Sources – Development of product /idea
l Environmental scanning and SWOT analysis
l Creating Entrepreneurial Venture – Entrepreneurship Development Cycle
l Business Planning Process – The business plan as an Entrepreneurial tool, scope and value of Business plan
l Elements of Business Plan, Objectives, Market and Feasibility Analysis, Marketing, Finance, Organization &Management, Ownership
l Critical Risk Contingencies of the proposal, Scheduling and milestones
4. Venture Development (15 Lec.)
l Steps involved in starting of Venture
l Institutional support to an Entrepreneur
l Venture funding, requirements of Capital (Fixed and working) Sources of finance, problem of Venture set-up and prospects
l Marketing : Methods, Channel of Marketing, Marketing Institutions and Assistance
l New trends in entrepreneurship

Additional Information


BOARD Mumbai University
ISBN 978-93-87547-49-0
AUTHOR Michael Vaz, Meeta Seta
PUBLISHER Manan Prakashan
ED All
SUBJECT Business Planning and Entrepreneurial Management SYBMS Semester III

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