The Stranger Books

Commerce FYBCOM II Semester II Manan Prakashan


+ Shipping
SKU: N/A Categories: ,
Commerce FYBCOM II Semester II Manan Prakashan
Module – I : Concept of Services [12 Lectures]
l Introduction : Meaning, Characteristics, Scope and Classification of Services – Importance of service sector in the Indian context.
l Marketing Mix for Services : Consumer Expectations, Services Mix, Product, Place, Price, Promotion, Process of Services delivery, Physical evidence and people.
l Service Strategies : Market research and Service development cycle, Managing demand and capacity, opportunities and challenges in service sector.
Module – II : Retailing [12 Lectures]
l Introduction : Concept of organized and unorganized retailing, Trends in retailing, growth of organized retailing in India, Survival strategies for unorganized Retailers.
l Retail Format : Store format, Non–Store format, Store Planning, design and layout.
l Retail Scenario : Retail Scenario in India and Global context – Prospects and Challenges in India.
Mall Management – Retail Franchising. FDI in Retailing, Careers in Retailing.
Module – III : Recent Trends In Service Sector
[10 Lectures]
l Ites Sector : Concept and Scope of BPO, KPO, LPO and ERP.
l Banking and Insurance Sector : ATM, Debit & Credit Cards, Internet Banking – Opening of Insurance sector for private players, FDI and its impact on Banking and Insurance Sector in India.
l Logistics : Net working – Importance – Challenges.
Module – IV : E-commerce [11 Lectures]
l Introduction : Meaning, Features, Functions and Scope of E-Commerce – Importance and Limitations of E-Commerce.
l Types of E-Commerce : Basic ideas and Major activities of B2C, B2B, C2C.
l Present Status of E-Commerce in India : Transition to E-Commerce in India, E-Transition Challenges for Indian Corporates; On-line Marketing Research.

Additional Information


BOARD Mumbai University
ISBN 978-93-89293-19-7
AUTHOR Michael Vaz and Aurora vaz
PUBLISHER Manan Prakashan
ED All
SUBJECT Commerce

New Books, Old Books


There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

Shopping Cart

You cannot copy the content of this page content is protected by The Stranger Books

Scroll to Top
Scroll to Top