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Commerce TYBCOM – V Semester V Manan Prakashan

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Commerce TYBCOM – V Manan Prakashan
Semester V
1. Introduction to Marketing (12 Lec.)l Marketing, Concept, Features, Importance, Functions, Evolution, Strategic v/s. Traditional Marketingl Marketing Research – Concept, Features, ProcessMarketing Information System – Concept, Components

Data Mining – Concept, Importance

l Consumer Behaviour – Concept, Factors Influencing Consumer Behaviour

Market Segmentation – Concept, Benefits, Bases of Market Segmentation

Customer Relationship Management – Concept, Techniques

Market Targeting – Concept, Five Patterns of Target Market Selection

2. Marketing Decisions – I (11 Lec.)

l Marketing Mix – Concept

Product – Product Decision Areas

Product Life Cycle – Concept, Managing Stages of PLC

Branding – Concept, Components

Brand Equity – Concept, Factors Influencing Brand Equity

l Packaging – Concept, Essentials of a Good Package

Product Positioning – Concept, Strategies of Product Positioning

Service Positioning – Importance and Challenges

l Pricing – Concept, Objectives, Factors Influencing Pricing, Pricing Strategies
3. Marketing Decisions – II (11 Lec.)

l Physical Distribution – Concept, Factors Influencing Physical Distribution, Marketing Channels (Traditional and Contemporary Channels)

Supply Chain Management – Concept, Components of SCM

l Promotion – Concept, Importance, Elements of Promotion Mix

Integrated Marketing Communication (IMC) – Concept, Scope, Importance

l Sales Management – Concept, Components, Emerging Trends in Selling

Personal Selling – Concept, Process of Personal Selling, Skill sets required for Effective Selling

4. Key Marketing Dimensions  (11 Lec.)

l Marketing Ethics – Concept, Unethical Practices in Marketing, General Role of Consumer Organisations

Competitive Strategies for Market Leader, Market Challenger, Market Follower and Market Nicher Marketing Ethics

l Rural Marketing – Concept, Features of Indian Rural Market, Strategies For Effective Rural Marketing

Digital Marketing – Concept, Trends in Digital Marketing

Green Marketing – Concept, Importance

l Challenges Faced by Marketing Managers in the 21st Century

Careers in Marketing – Skill sets required for Effective Marketing

Factors Contributing to the Success of Brands in India with Suitable Examples

Reasons for Failure of Brands in India with Suitable Examples


Additional Information


BOARD Mumbai University
ISBN 978-93-88626-59-0
AUTHOR Michael Vaz, Aurora Vaz
PUBLISHER Manan Prakashan
ED All
SUBJECT Commerce TYBCOM Semester V

New Books, Old Books

2 reviews for Commerce TYBCOM – V Semester V Manan Prakashan

  1. Jaspreet Kaur (verified owner)

    The book was in great condition

  2. Jaspreet Kaur (verified owner)

    The book was in great condition

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