Entrepreneurial Management MCOM Semester III Manan Prakashan

Entrepreneurial Management MCOM Part 2 Semester III Manan Prakashan

Content:

1. Entrepreneurship Development Perspective (15 Lec.)

l Entrepreneurship – Concept, Factors affecting growth of Entrepreneurship, Types of Entrepreneurs, Requirements of Entrepreneurial structure.

l Entrepreneurial Culture – Elements of culture, Steps to change Entrepreneurial culture, Entrepreneurial v/s Administrative culture.

l Theories of Entrepreneurship – Schumpeter Dynamic Entrepreneurship Innovation Theory, Theory of High Achievement by McClelland, Theory of Personnel Resourcefulness

2. Creating Entrepreneurial Venture (15 Lec.)

l Entrepreneurial Environment – Significance, SWOC Analysis, Problems of Entrepreneurship.

l Financial Analysis of Entrepreneurial Venture – Significance, Tools of Financial Analysis, Sources of development finance.

l Social Entrepreneurship – Features, Importance, Arguments (for and against) Social Entrepreneurship, Women Entrepreneurs – Concept and Special Government schemes for women entrepreneurs in India.

3. Project Management (15 Lec.)

l Project – Concepts and Classification of Project, Search of Business Idea, Project Cycle.

l Project formulation – Steps for project formulation, Project Design and network analysis – concept and network analysis techniques : PERT/ CPM.

l Project Management – Concept, Phases, Project Identification and Project Feasibility Analysis.

4. Assistance and Incentives for Promotion and Development of Entrepreneurship (15 Lec.)

l Incentives – Need, Promotion and development Entrepreneurship – Types of Assistance and incentives -Fiscal, Financial, Promotional, Marketing, and Organisational.

l NPSD – National Policy for Skill Development and Entrepreneurship 2015.

l Institutions in aid of Entrepreneurship Development – The National institute for Entrepreneurship and small business development, District Industry Centre (DIC), National Alliance of young Entrepreneurs.

Additional Information