Management Applications TYBAF Semester V Manan Prakashan

 Manan Prakashan Books
Semester V

1. Marketing Management
Meaning and Definition of Marketing – 4 Ps of Marketing, Importance
Product Management – Meaning & Definition – Product Development Strategies, Product Life Cycle
Branding – Meaning, Factors influencing Branding
Price Management – Meaning and Definition – Factors affecting Pricing Decisions, Pricing Strategies
Place (Distribution) Management – Meaning and Definition – Factors Governing Distribution Decisions – Types of Distribution Channels
Promotion Management – Meaning – Promotion Strategies, Integrated Marketing Communication
Case studies based on the above topics

2. Production Management
Meaning and Definition of Production Management – Scope of Production Management, Steps in Production Planning and Control
Meaning of Productivity – Measurement of Productivity – Measure to increase Productivity – Productivity Movement in India
Meaning and Definition of Quality Management – TQM – Quality Circles – ISO 9000/14000
Inventory Management – Meaning and Methods
Case studies based on the above topics

3. Human Resource Management
Human Resource Management – Meaning, Nature, Functions of Human Resource Management
Human Resource Planning – Meaning, Process of Human Resource Planning
Human Resource Development – Methods of Developing Human Resource
Performance Appraisal – Meaning and Definition – Traditional and Modern Methods of Appraisal
Employee Retention, Leadership – Traits, Styles
Motivation – Factors of Motivation, Theories of Motivation – Maslow’s Theory, Douglas MacGregor’s Theory X and Theory Y
Case studies based on the above topics

4. Financial Management
Meaning and Definition of Financial Management – Functions of Financial Management
Capital Budgeting – Introduction, Importance and Process
Capital Structure – Meaning, Factors affecting Capital Structure
Capital Market – Meaning and Constituents – Functions
Fundamental Analysis – Technical Analysis – Venture Capital – DEMAT Account – Futures and Options
Case studies based on the above topics