Research Methodology For Business MCOM Semester II Manan Prakashan

Content:
1 Introduction to Research (15 Lec.)
l Features and Importance of research in business, Objectives and Types of research- Basic, Applied, Descriptive, Analytical and Empirical Research.
l Formulation of research problem, Research Design, significance of Review of Literature
l Hypothesis: Formulation, Sources, Importance and Types
l Sampling : Significance, Methods, Factors determining sample size
2. Research Process (15 Lec.)
l Stages in Research Process
l Data Collection : Primary data: Observation, Experimentation, Interview, Schedules, Survey
l Limitations of Primary data
l Secondary data : Sources and Limitations
l Factors affecting the choice of method of data collection
l Questionnaire: Types, Steps in Questionnaire Designing, Essentials of a good questionnaire
3. Data Processing and Statistical Analysis (15 Lec.)
l Data Processing : Significance in Research, Stages in Data Processing: Editing, Coding, Classification, Tabulation, Graphic Presentation
l Statistical Analysis : Tools and Techniques, Measures of Central Tendency, Measures of Dispersion, Correlation Analysis and Regression Analysis.
l Testing of Hypotheses –
– Parametric Test – t test, f test, z test
– Non-Parametric Test – Chi square test, ANOVA, Factor Analysis
l Interpretation of Data : Significance and Precautions in data Interpretation
4. Research Reporting and Modern Practices in Research (15 Lec.)
l Research Report Writing: Importance, Essentials, Structure/ layout, Types
l References and Citation Methods :
– APA (American Psychological Association)
– CMS (Chicago Manual Style)
– MLA (Modern Language Association)
l Footnotes and Bibliography
l Modern Practices : Ethical Norms in Research, Plagiarism, Role of Computers in Research