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Strategic Management MCOM Semester I Manan Prakashan


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Strategic Management MCOM Part 1 Semester I Manan Prakashan



1. Introduction to Strategic Management (15 Lec.)

l  Concept of Strategic Management, Strategic Management Process, Vision, Mission and Goals, Benefits and Risks of Strategic Management

l Levels of Strategies : Corporate, Business and Operational Level Strategy

l Functional Strategies : Human Resource Strategy, Marketing Strategy, Financial Strategy, Operational Strategy

l Business Environment : Components of Environment- Micro and Macro and Environmental Scanning

2. Strategy Formulation, Implementation and Evaluation (15 Lec.)

l Strategic Formulation : Stages and Importance, Formulation of Alternative Strategies : Mergers, Acquisitions, Takeovers, Joint Ventures, Diversification, Turnaround, Divestment and Liquidation

l Strategic Analysis and Choice : Issues and Structures, Corporate Portfolio Analysis- SWOT Analysis, BCG Matrix, GE Nine Cell Matrix, Hofer’s Matrix

l ETOP- Environmental Threat and Opportunity Profile, Strategic Choice – Factors and Importance

l Strategic Implementation : Steps, Importance and Problems, Resource Allocation – Importance & Challenges

l Strategic Evaluation and Control: Importance, Limitations and Techniques

l Budgetary Control : Advantages, Limitations

3. Business, Corporate and Global Strategies (15 Lec.)

l Corporate Restructuring Strategies : Concept, Need and Forms, Corporate Renewal Strategies : Concept, Internal and External factors and Causes

l Strategic Alliance : Concept, Types, Importance, Problems of Indian Strategic Alliances and International Businesses

l Public Private Participation : Importance, Problems and Governing Strategies of PPP Model

l Information Technology Driven Strategies: Importance, Limitations and contribution of IT sector in Indian Business

4 Emerging Strategic Trends (15 Lec.)

l Business Process Outsourcing and Knowledge Process Outsourcing in India : Concept and Strategies. Reasons for growing BPO and KPO businesses in India.

l Reengineering Business Processes – Business Reengineering, Process Reengineering and Operational Reengineering

l Disaster Management : Concept, Problems and Consequences of Disasters, Strategies for Managing   and Preventing disasters and Cope up Strategies

l Start-up Business Strategies and Make in India Model: Process of business start ups and its Challenges, Growth Prospects and government initiatives in Make in India Model with reference to National manufacturing, Contribution of Make in India Policy in overcoming industrial sickness


Additional Information


BOARD Mumbai University
ISBN-13 978-81-947859-0-3
AUTHOR Michael Vaz
PUBLISHER Manan Prakashan
ED All
SUBJECT Strategic Management MCOM Semester I

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