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Management Applications TYBAF Semester V

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Management Applications Manan Prakashan Books

TYBAF

Semester V

1. Marketing Management

Meaning and Definition of Marketing – 4 Ps of Marketing, Importance

Product Management – Meaning & Definition – Product Development Strategies, Product Life Cycle

Branding – Meaning, Factors influencing Branding

Price Management – Meaning and Definition – Factors affecting Pricing Decisions, Pricing Strategies

Place (Distribution) Management – Meaning and Definition – Factors Governing Distribution Decisions – Types of Distribution Channels

Promotion Management – Meaning – Promotion Strategies, Integrated Marketing Communication

Case studies based on the above topics

2. Production Management

Meaning and Definition of Production Management – Scope of Production Management, Steps in Production Planning and Control

Meaning of Productivity – Measurement of Productivity – Measure to increase Productivity – Productivity Movement in India

Meaning and Definition of Quality Management – TQM – Quality Circles – ISO 9000/14000

Inventory Management – Meaning and Methods

Case studies based on the above topics

3. Human Resource Management

Human Resource Management – Meaning, Nature, Functions of Human Resource Management

Human Resource Planning – Meaning, Process of Human Resource Planning

Human Resource Development – Methods of Developing Human Resource

Performance Appraisal – Meaning and Definition – Traditional and Modern Methods of Appraisal

Employee Retention, Leadership – Traits, Styles

Motivation – Factors of Motivation, Theories of Motivation – Maslow’s Theory, Douglas MacGregor’s Theory X and Theory Y

Case studies based on the above topics

4. Financial Management

Meaning and Definition of Financial Management – Functions of Financial Management

Capital Budgeting – Introduction, Importance and Process

Capital Structure – Meaning, Factors affecting Capital Structure

Capital Market – Meaning and Constituents – Functions

Fundamental Analysis – Technical Analysis – Venture Capital – DEMAT Account – Futures and Options

Case studies based on the above topics

 

 

Additional Information

BOARDMaharashtra State Board
ISBN-13978-93-88626-73-6
AUTHORMichael Vaz, Meeta Seta
PUBLISHERManan Prakashan
EDAll
PAGES272
SUBJECTManagement Applications TYBAF Semester V
LANGUAGEEnglish
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1 review for Management Applications TYBAF Semester V

  1. Nisha Yadav

    Nisha Yadav (verified owner)

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